SOLUTION SELLING

Just about everything changed in 2020. Including how apartment communities went about managing their operations.

Multifamily apartment execs—typically resistant to change—found they needed to shift to digital solutions, and fast. For RealPage, the shift to solution selling vs. single product selling began with the fully integrated Marketing, Leasing and Resident Experience suite of software solutions, highlighted in this campaign.

Landing pages form a cohesive microsite, and are amplified by content syndication, eBooks, and sales enablement assets.

The print ad - first in a series - was to communicate that RealPage understands the multifamily prospect at a personal level, and can help you, the property owner and operator, better reach them.

 K+B HEROES CAMPAIGN

The oil and gas industry is traditionally very—well, traditional—when it comes to marketing their products and services. Louisiana-based K+ B Industries needed to stand out in an ocean of sameness. By showcasing people vs. products and giving them hero status, we elevated the brand beyond the expected. The “people are the real plus” line, borrowed from the plus sign in the company name, further solidified the message.